Last year “Livekindly” in its article (author: Jill Ettinger; July 13, 2018) reported that vegan fashion brand Stella McCartney has been ranked number one in empathy, generosity, and kindness on the New York-based Luxury Institute’s annual “Emotionally Intelligent Brand Index.” The Luxury Institute’s ranking looks at how a brand relates to its customers, employees, and society at large, including its impact on the environment. McCartney edged out leading luxury brands including Chanel and Louis Vuitton in earning the top spot in those categories.
The London-based Stella McCartney brand is built on an ethos that resonates with the core Millennial consumer; the line doesn’t use any animal-based textiles including leather, fur, skins, and feathers. McCartney’s forward-thinking designs and textiles also earned her the 4th spot for trustworthiness, the 17th spot for quality and 6th for customer service.
The mission statement of the brand declares:
“We are committed to operating a modern and responsible business.
We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.
Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools."
My choice for today’s post dedicated to this leading vegan brand are few bags and suggested looks from the wide range of products at the online store. Enjoy the compassionate, urban and environmentally conscious design attitude of Stella McCartney.
Photos courtesy of Stella McCartney
Item Details
• Colour: Black
• Style: Tote, detachable pouch included, soft lining
• Material: 53% Polyurethane 47% Polyester
•Size: 40x31.5x15cm
• Care: Spot clean with a soft damp cloth
• Made in: Italy
Item Details
• Colour: Sand monogram, reverse black
• Falabella Eco canvas reversible tote
• signature silver diamond-cut chain
• Detachable pouch included
• Made in: Italy
• Composition: 90% organic cotton 10% polyurethane, lining 53% polyurethane 47% polyester
Item Details
• Colour: Sand, monogram canvas
• Eco canvas tote bag
• Zip pocket, snap button fastening
• Made in: Italy
• Composition: 74% organic cotton 16% viscose 10% polyurethane, lining 53% polyurethane 47% polyester
Item Details
• Colour: Fumée, clear monogram
• Tote bag, zip pocket, snap button fastening
• Made in: Italy
• Care: Spot clean only with soft damp cloth
• Composition: 100% Polyurethane
